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Our Story: The Rise of IconiQ’ Apparel

Founded in South Africa in 2025, IconiQ’ Apparel was born from a powerful idea — that fashion should never settle for ordinary. It began as more than just a clothing brand; it was a statement against uniformity, a rejection of safe design, and a bold step toward originality.

The vision came from Thomas B Maluleka, an artist, entrepreneur, and creative force determined to fuse his passion for identity, music, and culture into wearable rebellion. What started as a small-scale concept quickly gained momentum as people resonated with the brand’s message — BEYOND ORDINARY wasn’t just a slogan, it was a movement.

From our early drops of limited-run hoodies and varsity jackets to the release of original statement pieces like the “Time Has Passed” hoodie and IconiQ’ logo streetwear, we’ve kept one thing constant: purpose-driven design backed by quality craftsmanship.

Each garment is more than fabric — it’s philosophy. Inspired by street culture, creative independence, and African excellence, we build apparel that doesn’t just dress you — it defines you.

Today, IconiQ’ Apparel is quietly but confidently competing with global names, offering collections that speak to those who walk different, think different, and wear different. Our pieces are not made for everyone — they’re made for the ones who know.

And we’re just getting started.

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